Brand Command : Canadian Politics and Democracy in the Age of Message Control Paperback / softback
by Alex Marland
Part of the Communication, Strategy, and Politics series
Paperback / softback
- Information
Description
The pursuit of political power is strategic as never before.
Ministers, MPs, and candidates parrot the same catchphrases.
The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office.
What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations.
Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle.
Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power.
It also creates serious problems for parliamentary democracy that must be confronted.
This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:528 pages, 16 photographs, 24 figures
- Publisher:University of British Columbia Press
- Publication Date:15/02/2017
- Category:
- ISBN:9780774832045
Other Formats
- Hardback from £35.29
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:528 pages, 16 photographs, 24 figures
- Publisher:University of British Columbia Press
- Publication Date:15/02/2017
- Category:
- ISBN:9780774832045