Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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De Gruyter Handbook of Media Economics
Ulrike Rohn
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Leadership in a Time of Crisis : Simple explanations of complex topics
Murat Ulker
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Digital Gaming and the Advertising Landscape
Teresa Hera
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Doing Semiotics : A Research Guide for Marketers at the Edge of Culture
Laura R. (President, President, Marketing Semiotics Inc.) Oswald
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. (Associate Professor of Advertising, University of Il Oswald
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Creating Value : The Theory and Practice of Marketing Semiotics Research
Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald
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Consuming Dance : Choreography and Advertising
Colleen T. (Professor of Dance, Professor of Dance, Californi Dunagen
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The Oxford Handbook of Music and Advertising
James (Professor of Musicology, Professor of Musicology, Car Deaville
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The Hybrid Media System : Politics and Power
Andrew (Professor of Political Science, Professor of Politic Chadwick
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Advertising, Society, and Consumer Culture
Roxanne Hovland
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Advertising and Violence : Concepts and Perspectives
Nora J. Rifon
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Jewish Mad Men : Advertising and the Design of the American Jewish Experience
Kerri P. Steinberg
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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts
Jonathan Gray
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A Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio
Cynthia B. Meyers
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Represented : The Black Imagemakers Who Reimagined African American Citizenship
Brenna Wynn Greer
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American Patriotism and Corporate Identity in Automobile Advertising : «What’s Good for General Motors Is Good for the Country and Vice Versa?»
Markus Weik
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African Appropriations : Cultural Difference, Mimesis, and Media
Matthias Krings
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Ten Arab Filmmakers : Political Dissent and Social Critique
Josef Gugler
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Imagined Landscapes : Geovisualizing Australian Spatial Narratives
Jane Stadler
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