Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Pamela Odih
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Robert Crawford
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Matthias Krings
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Noah Shenker
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Add to BasketReframing Holocaust Testimony
Noah Shenker
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Marko Zivkovic
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Russell A. (Assistant Professor, Emerson College) Newman
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Luzhou (Lecturer, Monash University) Li
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Add to BasketThe Contagious Commandments : Ten Steps to Brand Bravery
Paul Kemp-Robertson
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Christian, Ph.D. Jantzen
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Italian Olive Oil Tins : Guatelli Collection
Emanuela Rossi
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Andrea Benoit
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Ian Radforth
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Add to BasketBroadcast Pharmaceutical Advertising in the United States : Primetime Pill Pushers
Janelle Applequist
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Stefan Svallfors
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Laura R. (President, President, Marketing Semiotics Inc.) Oswald
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Ruth Artmonsky
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Add to BasketDrawn to Drink: 50 Years of the Advertising and Illustration of Drinks
Ruth Artmonsky
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Claire Robinson
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Jason Chambers
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Brenna Wynn Greer
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Kerri P. Steinberg
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Add to BasketA Word from Our Sponsor : Admen, Advertising, and the Golden Age of Radio
Cynthia B. Meyers
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