Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Matt Bourn
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Add to BasketA History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Carolyn Bronstein
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Ann M. Pendleton-Jullian
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Ann M. Pendleton-Jullian
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Melissa (Assistant Professor of Communication, Merrimack Coll Zimdars
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John Armitage
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Simon (Professor of Arts and Engineering, Claire Trevor School Penny
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Adrian (Professor, Lancaster University) Mackenzie
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Pascale Cohen-Avenel
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Pat (freelance writer and editor) Harrigan
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Add to BasketAdvertising as Culture
Chris Wharton
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Jonathan Gray
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Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald
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Morgan G. (Research Scientist, University of Califorinia, Irvine Ames
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Florian Zollmann
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Add to BasketSold on Language : How Advertisers Talk to You and What This Says About You
Julie (University of Calgary, Canada) Sedivy
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Hong Cheng
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Josef Gugler
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Add to BasketElectronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Pamela Odih
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Add to BasketGlobal Advertising Practice in a Borderless World
Robert Crawford
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