The Consumer Society : Myths and Structures
Jean Baudrillard
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Collecting in a Consumer Society
Russell W. Belk
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The Cambridge Handbook of Consumer Psychology
Cait (Wharton School, University of Pennsylvania) Lamberton
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI
Neha Zaidi
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Consumer Behaviour
Isabelle (Professor of Marketing, University of Birmingham) Szmigin
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