Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach
Robert S. Littlefield
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Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Neue Medien und neue Kommunikationspolitik fuer ein funktionsfaehiges Mediensystem in Korea : Eine komparative Studie
Song Hae-Ryong Song
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Zur Erforschung von Wirkungen : Ueber den kritischen Rationalismus in der Sozialwissenschaft und dessen Adaption in der Medienwirkungsforschung der Bundesrepublik Deutschland
Riedel Hergen Riedel
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Olympische Werte in der Berichterstattung der Printmedien Sueddeutsche Zeitung und Frankfurter Allgemeine Zeitung von 1952 bis 1988 : Eine inhaltsanalytische Studie zu olympischen Werten
Baumhover Karin Baumhover
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Skepsis und Vernunft : Grundlagen der Kunsttheorie von William Hazlitt
Rabeler Alice Rabeler
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Die Volkskorrespondenten-Bewegung der SED-Bezirkspresse : Theorie, Geschichte und Entwicklung einer Kommunikatorfigur
Richter Sigrun Richter
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Mode und Gegenmode : Sozialwissenschaftliche Ansaetze zu einer Kommunikationstheorie der Oeffentlichkeit
Seong-Jae Kim
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«Every Prediction is a Twin» : Saekulare Prophetien im England des 17. Jahrhunderts
Muhle-Moldon Ursula Muhle-Moldon
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Telefonieren zum Nulltarif und unlauterer Wettbewerb : Die 0130-Rufnummer als Marketinginstrument aus wettbewerbsrechtlicher Sicht
Lohaus Ulrich Lohaus
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Intergenerational Communication Across the Life Span
Angie Williams
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Communication and Aging
Jon F. Nussbaum
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Life-Span Communication
Loretta L. Pecchioni
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Effective Crisis Communication : Moving From Crisis to Opportunity
Robert R. Ulmer
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Effective Crisis Communication : Moving From Crisis to Opportunity
Robert R. Ulmer
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