Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Song Hae-Ryong Song
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Add to BasketZur Erforschung von Wirkungen : Ueber den kritischen Rationalismus in der Sozialwissenschaft und dessen Adaption in der Medienwirkungsforschung der Bundesrepublik Deutschland
Riedel Hergen Riedel
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Rabeler Alice Rabeler
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Add to BasketMode und Gegenmode : Sozialwissenschaftliche Ansaetze zu einer Kommunikationstheorie der Oeffentlichkeit
Seong-Jae Kim
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Muhle-Moldon Ursula Muhle-Moldon
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Add to BasketTelefonieren zum Nulltarif und unlauterer Wettbewerb : Die 0130-Rufnummer als Marketinginstrument aus wettbewerbsrechtlicher Sicht
Lohaus Ulrich Lohaus
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