Patron Engagement and Marketing Products and Services for Public Libraries Paperback / softback
by Marshall Breeding
Part of the Library Technology Reports series
Paperback / softback
- Information
Description
In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced.
Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities.
Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:48 pages
- Publisher:American Library Association
- Publication Date:02/03/2022
- Category:
- ISBN:9780838938195
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:48 pages
- Publisher:American Library Association
- Publication Date:02/03/2022
- Category:
- ISBN:9780838938195
