How to Conduct Self-Administered and Mail Surveys Paperback / softback
by Linda B. Bourque, Eve P. Fielder
Paperback / softback
- Information
Description
"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover letters." --Peter Hernon, Graduate School of Library and Information Science, Simmons College How do you decide whether a self-administered questionnaire is appropriate for your research question?
This book provides readers with an answer to this question while giving them all the basic tools needed for conducting a self-administered or mail survey.
Updated to include data from the 2000 Census, the authors show how to develop questions and format a user-friendly questionnaire; pretest, pilot test, and revise questionnaires; and write advance and cover letters that help motivate and increase response rates.
They describe how to track and time follow-ups to non-respondents; estimate personnel requirements; and determine the costs of a self-administered or mailed survey.
They also demonstrate how to process, edit, and code questionnaires; keep records; fully document how the questionnaire was developed and administered; and how the data collected is related to the questionnaire.
New to this edition is expanded coverage on Web-based questionnaires, and literacy and language issues.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages
- Publisher:SAGE Publications Inc
- Publication Date:14/01/2003
- Category:
- ISBN:9780761925620
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:264 pages
- Publisher:SAGE Publications Inc
- Publication Date:14/01/2003
- Category:
- ISBN:9780761925620