Marketing Plans : Profitable Strategies in the Digital Age Paperback / softback
by Malcolm (Cranfield School of Management) McDonald, Hugh (Cranfield School of Management) Wilson, Dave Chaffey
Paperback / softback
- Information
Description
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks.
The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management.
The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Information
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In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:656 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:21/03/2024
- Category:
- ISBN:9781394177103
Information
-
In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:656 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:21/03/2024
- Category:
- ISBN:9781394177103