Marketing Strategy and Competitive Positioning
Graham Hooley
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Export Strategy: Markets and Competition (RLE Marketing)
Nigel Piercy
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Managing Marketing Information (RLE Marketing)
Nigel Piercy
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Marketing Organisation (RLE Marketing)
Nigel Piercy
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Marketing Budgeting (RLE Marketing) : A Political and Organisational Model
Nigel Piercy
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