The Marketing Director's Handbook Volume 2 : Managing Digital Marketing Paperback / softback
by Tim Arnold, Guy Tomlinson
Part of the The Marketing Director's Handbook series
Paperback / softback
- Information
Description
The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance.
With the advent of C-19 the world has shifted irrevocably to digital.
So by understanding digital, and as part of the marketing whole, you will be more effective.
The book is packed with practical insights to optimise search, advertising and social media performance.
It summarises the digital landscape, key media, and thus helps you better plan where to invest.
It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing.
The book fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges.
In addition, it helps you understand the 'big picture', and work with colleagues to lead and maximise the benefits to your organisation.
You'll find it invaluable to help your business survive through, and thrive beyond, the C-19 lockdown.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:60 pages, 8 black and white figures / images
- Publisher:The Marketing Directors Ltd
- Publication Date:02/11/2020
- Category:
- ISBN:9780955886027
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:60 pages, 8 black and white figures / images
- Publisher:The Marketing Directors Ltd
- Publication Date:02/11/2020
- Category:
- ISBN:9780955886027