Communication Impact : Designing Research That Matters, Paperback / softback Book

Communication Impact : Designing Research That Matters Paperback / softback

Edited by Susanna Hornig Priest

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions.

The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world.

Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

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