What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Hardback
by Anthony Ulwick
Hardback
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Description
A world-renowned innovation guru explains practices that result in breakthrough innovationsTwenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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- Format:Hardback
- Pages:240 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/09/2005
- Category:
- ISBN:9780071408677
Other Formats
- PDF from £20.16
Information
-
Unavailable
- Format:Hardback
- Pages:240 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/09/2005
- Category:
- ISBN:9780071408677