Interpreting Communication Research : A Case Study Approach Paperback / softback
by Lawrence R. Frey, Carl H. Botan, Paul G. Friedman, Gary L. Kreps
Paperback / softback
- Information
Description
Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research.
The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication.
Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:352 pages
- Publisher:Pearson Education (US)
- Publication Date:27/03/1992
- Category:
- ISBN:9780135891100
Information
-
Unavailable
- Format:Paperback / softback
- Pages:352 pages
- Publisher:Pearson Education (US)
- Publication Date:27/03/1992
- Category:
- ISBN:9780135891100