Clash : Amazon versus Walmart
Nirmalya Kumar
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Thinking Smart
Nirmalya Kumar
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Add to BasketMarketing As Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation
Nirmalya Kumar
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Add to BasketPrivate Label Strategy : How to Meet the Store Brand Challenge
Nirmalya Kumar
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Add to BasketValue Merchants : Demonstrating and Documenting Superior Value in Business Markets
James C., Jr. Anderson
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