Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal
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The Business Design Cube : Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Rajagopal
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Evolving with Inclusive Business in Emerging Markets : Managing the New Bottom Line
Rajagopal
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Challenge-Based Learning, Research, and Innovation : Leveraging Industry, Government, and Society
Arturo Molina
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Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
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Competitive Branding Strategies : Managing Performance in Emerging Markets
Rajagopal
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Competitive Branding Strategies : Managing Performance in Emerging Markets
Rajagopal
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