Marketing Communications : A Brand Narrative Approach
Micael (Centre for Consumer Marketing) Dahlen
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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The roots and uses of marketing knowledge : A critical inquiry into the theory and practice of marketing
Terry Smith
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The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing
Terry Smith
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The Roots and Uses of Marketing Knowledge : A Critical Inquiry into the Theory and Practice of Marketing
Terry Smith
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