Rome, Inc. : The Rise and Fall of the First Multinational Corporation, Paperback / softback Book

Rome, Inc. : The Rise and Fall of the First Multinational Corporation Paperback / softback

Part of the Enterprise series

Paperback / softback

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A family business prospers through a series of brutal consolidations and rational growth.

Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification-at a high cost in shattered lives.

In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand. Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise.

Stanley Bing-whose satirical business books are as savagely funny as they are insightful-mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.

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