Management and Marketing of Services Hardback
by Peter Mudie, Angela Cottam
Hardback
- Information
Description
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:11/09/2017
- Category:
- ISBN:9781138466814
Other Formats
- Paperback / softback from £41.66
- EPUB from £43.19
- PDF from £43.19
£185.00
£148.18
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:11/09/2017
- Category:
- ISBN:9781138466814