Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Consumer Culture Theory
Eric Arnould
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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How to Become Famous : Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
Cass R. Sunstein
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Neuroscience for Leadership : Harnessing the Brain Gain Advantage
T. Swart
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Doug McKenzie-Mohr
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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Social Preferences : An Introduction to Behavioural Economics and Experimental Research
Professor Michalis (University of Birmingham) Drouvelis
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A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
Shane O'Mara
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Speculative Communities : Living with Uncertainty in a Financialized World
Aris Komporozos-Athanasiou
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The Financial Storm Warning for Investors : How to Prepare and Protect Your Wealth from Tax Hikes and Market Crashes
Jeff Camarda
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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