Corporate Communication : A Guide to Theory and Practice
Joep Cornelissen
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A History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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The Unstoppable Sales Team : Elevate Your Team's Performance, Win More Business, and Attract Top Performers
Shawn Casemore
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Multivariate Analysis : An Application-Oriented Introduction
Klaus Backhaus
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Digital-First Customer Experience : Seven Design Strategies from the World’s Leading Brands
Joe Wheeler
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Search Marketing : A Strategic Approach to SEO and SEM
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Tech For Good : Imagine Solving the World’s Greatest Challenges
Marga Hoek
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Digital Storytelling for Brands
Bridget Tombleson
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How to Write a Self-Help Book : Successful techniques for creating a guide that transforms your readers' lives
Carter Ginny Carter
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Untrapping Product Teams : Simplify the Complexity of Creating Digital Products
David Pereira
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Untrapping Product Teams : Simplify the Complexity of Creating Digital Products
David Pereira
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David Pereira
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Responsible Leadership in Corporate Governance : An Integrative Approach
Monique Cikaliuk
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