Museum Branding : Reimagining the Museum
Margot Wallace
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Managing Brand Transgressions : 8 Principles to Transform Your Brand
Shailendra Pratap Jain
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha Gupta
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Building Resilience in Global Business During Crisis : Perspectives from Emerging Markets
Suraksha Gupta
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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Partnership and Transformation : The Promise of Multi-stakeholder Collaboration in Context
Leda Stott
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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The Digital Transformation of Auditing and the Evolution of the Internal Audit
Nabyla Daidj
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Trust, Digital Business and Technology : Issues and Challenges
Joanna (Warsaw University of Life Sciences) Paliszkiewicz
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Trust and Digital Business : Theory and Practice
Joanna (Warsaw University of Life Sciences) Paliszkiewicz
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Stakeholders and Ethics in Healthcare : Ethical Accountability for Organizations
Lisa A. Martinelli
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Cooperative Enterprises
Piero Ammirato
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Strategic Pricing and Management Accounting
David Dugdale
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The Financial Reporting Quality of Public Companies : The Cultural Dimension
Katarzyna Mokrzycka-Kogut
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