Revealing the Corporation : Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
John (Brunel University, UK) Balmer
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar
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