Financial Aspects of Marketing Paperback / softback
by Ruth A. Schmidt, Helen Wright
Paperback / softback
- Information
Description
This is a core text for students studying the financial aspects of marketing for the first time.
It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages, XVIII, 320 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:23/10/1996
- Category:
- ISBN:9780333637821
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:320 pages, XVIII, 320 p.
- Publisher:Bloomsbury Publishing PLC
- Publication Date:23/10/1996
- Category:
- ISBN:9780333637821