The Encyclopaedic Dictionary of Marketing Paperback / softback
by Kaleem Mohammad Khan, Mohammed Naved Khan
Paperback / softback
- Information
Description
This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing.
Individual terms are lucidly explained and examples have been provided where required.
The volume serves as a valuable resource to all in the field of marketing.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:356 pages
- Publisher:SAGE Publications Inc
- Publication Date:07/08/2006
- Category:
- ISBN:9780761935018
Information
-
Unavailable
- Format:Paperback / softback
- Pages:356 pages
- Publisher:SAGE Publications Inc
- Publication Date:07/08/2006
- Category:
- ISBN:9780761935018