HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Reimagining Operational Excellence : Inspirations from Asia
Philip Kotler
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