Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Leading in Analytics : The Seven Critical Tasks for Executives to Master in the Age of Big Data
Joseph A. (Arizona State University; Appalachian State Univers Cazier
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Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques : A Guide to Data Science for Fraud Detection
Bart Baesens
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The Analytics Lifecycle Toolkit : A Practical Guide for an Effective Analytics Capability
Gregory S. Nelson
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Strategies in Biomedical Data Science : Driving Force for Innovation
Jay A. Etchings
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JMP Connections : The Art of Utilizing Connections In Your Data
John Wubbel
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Text as Data : Computational Methods of Understanding Written Expression Using SAS
Barry DeVille
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