Campaign Craft : The Strategies, Tactics, and Art of Political Campaign Management
Burton Michael J. Burton
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Branding the Candidate : Marketing Strategies to Win Your Vote
Spiller Lisa D. Spiller
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Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
Johnston Anne Johnston
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Communication in the Presidential Primaries : Candidates and the Media, 1912-2000
Kendall Kathleen E. Kendall
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Seeing Spots : A Functional Analysis of Presidential Television Advertisements, 1952-1996
Benoit William L. Benoit
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Notable Speeches in Contemporary Presidential Campaigns
Friedenberg Robert V. Friedenberg
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The Idea of Political Marketing
O'Shaughnessy Nicholas O. O'Shaughnessy
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Press Bias and Politics : How the Media Frame Controversial Issues
Kuypers Jim A. Kuypers
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Global Political Campaigning : A Worldwide Analysis of Campaign Professionals and Their Practices
Plasser Fritz Plasser
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The Social Construction of International News : We're Talking about Them, They're Talking about Us
Wasburn Philo C. Wasburn
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Elizabeth Hanford Dole : Speaking from the Heart
Wertheimer Molly M. Wertheimer
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Political Communication Ethics : An Oxymoron?
Jr. Robert E. Denton Jr.
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The White House Speaks : Presidential Leadership as Persuasion
Smith Craig A. Smith
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Presidential Crisis Rhetoric and the Press in the Post-Cold War World
Kuypers Jim A. Kuypers
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Meet the Candidate Videos : Analyzing Presidential Primary Campaign Videocassettes
Parmelee John Parmelee
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Grim Fairy Tales : The Rhetorical Construction of American Welfare Policy
Gring-Pemble Lisa M. Gring-Pemble
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The Primary Decision : A Functional Analysis of Debates in Presidential Primaries
Benoit William L. Benoit
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The Rhetoric of First Lady Hillary Rodham Clinton : Crisis Management Discourse
Kelley Colleen Kelley
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Inside Political Campaigns : Theory and Practice
Copeland Gary A. Copeland
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Continuity and Change in the Rhetoric of the Moral Majority
Snowball W David Snowball
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The Inaugural Addresses of Twentieth-Century American Presidents
Ryan Halford Ryan
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Campaigns and Conscience : The Ethics of Political Journalism
Seib Philip Seib
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