Consuming Books : The Marketing and Consumption of Literature
Stephen Brown
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
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Interactive Marketing : Revolution or Rhetoric?
Christopher J. Miles
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
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Managing Service Firms : The Power of Managerial Marketing
Per Skalen
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Managing Service Firms : The Power of Managerial Marketing
Per Skalen
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Branding Masculinity : Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
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Branding Masculinity : Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
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