Marketing Communication : New Approaches, Technologies, and Styles Hardback
Edited by Allan J. (Professor of Marketing, ESCP-EAP, European School of Management, Paris) Kimmel
Hardback
- Information
Description
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century.
Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.
With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals.
Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:320 pages, Tables and line drawings
- Publisher:Oxford University Press
- Publication Date:17/11/2005
- Category:
- ISBN:9780199276943
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:320 pages, Tables and line drawings
- Publisher:Oxford University Press
- Publication Date:17/11/2005
- Category:
- ISBN:9780199276943