Shaping China's Global Imagination : Branding Nations at the World Expo PDF
by J. Wang
Part of the Palgrave Macmillan Series in Global Public Diplomacy series
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Description
This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience.
The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power.
As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.
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- Format:PDF
- Pages:228 pages, 9 black & white plates, 7 black & white tables
- Publisher:Palgrave Macmillan
- Publication Date:18/12/2013
- Category:
- ISBN:9781137361721
Information
-
Download Now
- Format:PDF
- Pages:228 pages, 9 black & white plates, 7 black & white tables
- Publisher:Palgrave Macmillan
- Publication Date:18/12/2013
- Category:
- ISBN:9781137361721
