Qualitative Methods in Business Research : A Practical Guide to Social Research
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Qualitative Methods in Business Research : A Practical Guide to Social Research
Paivi Eriksson
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Categories in Text and Talk : A Practical Introduction to Categorization Analysis
Georgia Lepper
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Qualitative Marketing Research : A Cultural Approach
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Qualitative Research in Information Systems : A Reader
Michael David Myers
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