Corporate Reputation : The Scientific Evidence Behind Corporate Reputation Management Paperback / softback
by ANGEL ALLOZA, Enrique Carreras, Ana Carreras
Paperback / softback
- Information
Description
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation.
Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:354 pages
- Publisher:LID Editorial Empresarial
- Publication Date:28/02/2014
- Category:
- ISBN:9788483567975
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:354 pages
- Publisher:LID Editorial Empresarial
- Publication Date:28/02/2014
- Category:
- ISBN:9788483567975