Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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Approaches to Corporate Social Responsibility : Knowledge, Values, and Actions
Stefan Markovic
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Approaches to Corporate Social Responsibility : Knowledge, Values, and Actions
Stefan Markovic
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Approaches to Corporate Social Responsibility : Knowledge, Values, and Actions
Stefan (Copenhagen Business School, Denmark) Markovic
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Nikolina Koporcic
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Understanding Interactive Network Branding in SME Firms
Jan-Ake Tornroos
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Understanding Interactive Network Branding in SME Firms
Jan-Ake (Abo Akademi University, Finland) Tornroos
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Jan-Ake Tornroos
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