Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
Dr Steven Struhl
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Advanced Customer Analytics : Targeting, Valuing, Segmenting and Loyalty Techniques
Mike Grigsby
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Decoding the Irrational Consumer : How to Commission, Run and Generate Insights from Neuromarketing Research
Darren Bridger
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Geodemographics for Marketers : Using Location Analysis for Research and Marketing
Barry Leventhal
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