Strategische Erfolgsfaktoren Im Einzelhandel : Eine Empirische Analyse Am Beispiel Des Bekleidungsfachhandels
Paul-Josef Patt
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Koordination Im Internationalen Umweltmanagement : Dargestellt an Beispielen Aus Der Automobilindustrie
Frank Wolter
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Die Fuehrung Der Unternehmensmarke : Ein Ansatz Zum Zielgruppenorientierten Corporate Branding
Andreas Bierwirth
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Cross-Channel-Medienmarken : Strategische Optionen, Ausgestaltungsmoeglichkeiten Und Nachfragerseitige Bewertung
Mirko Caspar
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Raeumliche Identitaet ALS Aufgabenfeld Des Staedte- Und Regionenmarketing : Ein Beitrag Zur Fundierung Des Placemarketing
Ewald Werthmoller
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Push Und Pull in Der Markenpolitik : Ein Beitrag Zur Modellgestuetzten Marketingplanung Am Beispiel Des Reifenmarktes
Michael Szeliga
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Ressourcenbasierte Erschlie?ung neuer Maerkte : Dargestellt am Beispiel der Textilindustrie
Marcus D?mer
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Europaeische Markterschließungsstrategien Im Schienenverkehrsdienstleistungsbereich Am Beispiel Des Personenverkehrs Der Deutschen Bahn AG : Einflussfaktoren - Ausgestaltung - Implikationen
Jens Roder
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Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag Zum Kundenwertmanagement - Dargestellt Am Beispiel Von Buchgemeinschaften
Mathias Giloth
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Persoenlichkeitsorientiertes Markenmanagement : Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit
Fabian Hieronimus
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Die Relevanz Der Unternehmensmarke : Ein Beitrag Zum Markenmanagement Bei Unterschiedlichen Stakeholderinteressen
Marcel Kranz
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Identitaetsorientiertes Stadtmarketing : Ein Beitrag Zur Koordination Und Steuerung Des Stadtmarketing
Christian Ebert
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Experimentelle Analyse Der Wirkungen Ausgewaehlter Direktmarketing-Instrumente : Ein Beitrag Zur Effektivitaets- Und Effizienzmessung Im Direktmarketing
Michael Ahrens
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Gestaltung Medizinisch-Sozialer Netzwerke : Ein Beitrag Zur Versorgungsforschung Am Beispiel Der Altersabhaengigen Makuladegeneration (AMD)
Martin Wistuba
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Lebensqualitaet Von Patienten ALS Orientierung Fuer Ein Zielgruppenspezifisches Health Care Marketing : Eine Empirische Analyse Am Beispiel Der AMD
Rohn
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