Marketing 3.0 EPUB
by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
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The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are.
Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
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- Format:EPUB
- Publisher:Mann, Ivanov and Ferber
- Publication Date:02/12/2015
- ISBN:9785916574739
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- PDF from £13.65
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Information
-
Download Now
- Format:EPUB
- Publisher:Mann, Ivanov and Ferber
- Publication Date:02/12/2015
- ISBN:9785916574739