A Behavioral Theory of the Firm EPUB
by Richard Michael Cyert, James G. March
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The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.
Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.-Print ed.
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- Format:EPUB
- Publisher:Barakaldo Books
- Publication Date:08/05/2020
- ISBN:9781839744228
Information
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Download Now
- Format:EPUB
- Publisher:Barakaldo Books
- Publication Date:08/05/2020
- ISBN:9781839744228