The Song of Significance
Seth Godin
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This is Marketing : You Can't Be Seen Until You Learn To See
Seth Godin
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Good To Great
Jim Collins
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Screw It, Let's Do It : Lessons in Life and Business
Sir Richard Branson
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Great by Choice : Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All
Jim Collins
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Purple Cow : Transform Your Business by Being Remarkable
Seth Godin
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Turning the Flywheel : A Monograph to Accompany Good to Great
Jim Collins
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The Practice
Seth Godin
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Like A Virgin : Secrets They Won't Teach You at Business School
Sir Richard Branson
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Permission Marketing : Turning Strangers into Friends, and Friends into Customers
Seth Godin
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The Virgin Way : How to Listen, Learn, Laugh and Lead
Sir Richard Branson
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Business Stripped Bare : Adventures of a Global Entrepreneur
Sir Richard Branson
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How to Become a Rainmaker : The Rules for Getting and Keeping Customers and Clients
Jeffrey J. Fox
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How to Make Big Money In Your Own Small Business : Unexpected Rules Every Small Business Owner Needs to Know
Jeffrey J. Fox
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Screw Business as Usual
Sir Richard Branson
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We Are All Weird : The Myth of Mass and The End of Compliance
Seth Godin
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Great by Choice : Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All
Jim Collins
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Beyond Entrepreneurship 2.0
Jim Collins
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Poke the Box
Seth Godin
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Richard Branson In His Own Words
Sir Richard Branson
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Rain : What a Paperboy Learned About Business
Jeffrey J. Fox
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How to Get to the Top : Business Lessons Learned at the Dinner Table
Jeffrey J. Fox
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