Summary of Stephan Schiffman's The 25 Most Common Sales Mistakes and How to Avoid Them
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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How to Sell More : Tools and Techniques from Harvard Business Review
Harvard Business Review
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Harvard Business Review
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Summary of Gary Halbert & Bond Halbert's The Boron Letters
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What Is Marketing?
Alvin J. Silk
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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Harvard Business Review
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What Is Marketing?
Alvin J. Silk
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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
Harvard Business Review
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