Marketing Strategy and Competitive Positioning
Graham Hooley
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Marketing Management
Philip Kotler
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert Ebo Hinson
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Project Management for Book Publishers : The Programs and Workflows Behind Making Books and Digital Products
John Rodzvilla
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Sustainable Marketing Planning
Neil Richardson
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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data
Richard Hardyment
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur
Heiko Hosomi Spitzeck
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Sustainability and the Fashion Industry : Can Fashion Save the World?
Annick Schramme
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Technology, Sustainability and the Fashion Industry : Can Fashion Save the World?
Annick Schramme
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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