Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas Hinterhuber
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The Marketing Director's Handbook : The Definitive Guide to Superior Marketing for Business and Boardroom Success Volume 1
Tim Arnold
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
Oliver (Deloitte, Australia) May
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Localization in Development Aid : How Global Institutions enter Local Lifeworlds
Thorsten Bonacker
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Marketing Analytics : Based on First Principles
Robert W. Palmatier
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Cross-Cultural Marketing : Theory, practice and relevance
Dawn Burton
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Designing an Innovative Pedagogy for Sustainable Development in Higher Education
Vasiliki Brinia
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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