Sustainable Management of Transnational Megaprojects
Dario Cottafava
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Sustainable Management of Transnational Megaprojects
Dario Cottafava
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou
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The Challenger Sale : How To Take Control of the Customer Conversation
Matthew Dixon
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing Communications : Touchpoints, Sharing And Disruption
Chris Fill
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The 4 A's of Marketing : Creating Value for Customer, Company and Society
Jagdish (Emory University) Sheth
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Designing for Growth : A Design Thinking Tool Kit for Managers
Jeanne Liedtka
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Brave New Work : Are You Ready to Reinvent Your Organization?
Aaron Dignan
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Building a StoryBrand : Clarify Your Message So Customers Will Listen
Donald Miller
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Purple Cow : Transform Your Business by Being Remarkable
Seth Godin
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Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value-Not Price
Tom Reilly
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