Cases and Select Readings in Health Care Marketing
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace
William Winston
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Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages
William Winston
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Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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Risky Business : Managing Employee Violence in the Workplace
William Winston
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Risky Business : Managing Employee Violence in the Workplace
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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