The People Business : How Ten Leaders Drive Engagement Through Internal Communications
Annabel Dunstan
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Storytelling in Luxury Fashion : Brands, Visual Cultures, and Technologies
Amanda Sikarskie
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Experiential Marketing : Case Studies in Customer Experience
Wided (B&C Consulting Group) Batat
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Experiential Marketing : Case Studies in Customer Experience
Wided (B&C Consulting Group) Batat
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Contemporary Consumption, Consumers and Marketing : Cases from Generations Y and Z
Brendan Canavan
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Contemporary Consumption, Consumers and Marketing : Cases from Generations Y and Z
Brendan Canavan
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Sustainable Branding : Ethical, Social, and Environmental Cases and Perspectives
Pantea (Middlesex University London, UK) Foroudi
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Sustainable Branding : Ethical, Social, and Environmental Cases and Perspectives
Pantea (Middlesex University London, UK) Foroudi
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Women in PR History
Anastasios (Bournemouth University, UK) Theofilou
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Women in PR History
Anastasios (Bournemouth University, UK) Theofilou
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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