Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Decoding Digital Consumer Behavior : Bridging Theory and Practice
Alfonso Pellegrino
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Advertising and Popular Culture
Jib Fowles
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Epica Book 28: Creative Communications
Epica Awards
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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Communicating Clearly about Science and Medicine : Making Data Presentations as Simple as Possible ... But No Simpler
John Clare
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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