Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (DePaul University, USA) Baran
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. Baran
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Ethics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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