Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Generation M : Young Muslims Changing the World
Shelina Janmohamed
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Endorsements in Advertising : A Social History
Segrave Kerry Segrave
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Stand Out : A Simple and Effective Online Marketing Plan for Your Small Business
Aaron N. Fletcher
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Imperial persuaders : Images of Africa and Asia in British advertising
Anandi Ramamurthy
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Social Media Success for Every Brand : The Five Pillars That Turn Posts into Profits
Claire Diaz-Ortiz
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. Baran
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Attracting Perfect Customers : The Power of Strategic Synchronicity
Stacey Hall
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The Daily You : How the New Advertising Industry Is Defining Your Identity and Your Worth
Turow Joseph Turow
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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