Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Format: eBook (EPUB)
Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Format: eBook (EPUB)
Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Marcel Danesi
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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